The class ended with much more discussion than case facts and data. The case was just a base for a much bigger picture, like a whole new world, which the marketing holds under such a small scenario documented. I was left with multiple thoughts after the class, wondering about the flexibility and it opened a whole new world for me whenever I talk about Marketing. It was my first lesson in marketing from many more to come.
Which group of Aditya Birla would you like to work with?
As a marketing guy and somebody who loves Retail Apparel industry, I see massive potential in Aditya Birla Fashion and Retail Limited (ABFRL). It’s growth rate in two digits per year, and the multiple popular brands provide a vast scope for the company and the employees working there. The industry is very interesting for marketing and other domains as well. It demands creativity, in-depth knowledge and constant learning to excel, which is what I expect to learn from my career. I will be able to contribute and learn a lot from the ABFRL, not only in marketing but business as a whole.
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